Love the Ahrefs example on removing artificial limits. I've watched way too many SaaS companies optimize for monetization at feature boundaries that dont actually correlate with value delivery. The 'starts at' transparency for Enterprise is also underrated, had a client who saw demo requests double after implementing somehting similar last quarter.
Love the Ahrefs example on removing artificial limits. I've watched way too many SaaS companies optimize for monetization at feature boundaries that dont actually correlate with value delivery. The 'starts at' transparency for Enterprise is also underrated, had a client who saw demo requests double after implementing somehting similar last quarter.
Love to hear that! I think way more companies should play with "starts at"