5 ways to reframe your pricing and packaging
Plus: Updates from Klaviyo, Lindy, Eden AI, DeepBrain, and Hugging Face.
Welcome back to Good Better Best.
Each week, we break down real pricing and packaging moves from SaaS leaders and extract the ideas worth stealing. This week, we observed five ways to reframe your pricing and packaging.
TLDR:
Klaviyo reframed its pricing page to drive acquisition
Lindy reframed the Enterprise plan around its AI Assistant
Eden AI reframed Professional Services as an Advanced AI Platform
DeepBrain reframe the default commit from monthly to annual
Hugging Face reframed the value of Data Storage
Keep reading to go deeper on each idea, with concrete examples and commentary.
PS. We also released our latest Trends Report. We tracked 500 pricing pages for two years, and unpacked our biggest findings. Get the full report →
🔌 PricingSaaS Partners power the next era of SaaS pricing
Need a sounding board? We’ve helped hundreds of teams figure out their pricing strategy and stack. Book a free Pricing Review →
What happened in pricing and product this week?
1. Klaviyo reframed its pricing page to drive acquisition (Link→)
Klaviyo updated the pricing page to deprioritize the pricing calculator, and highlight the free plan. This suggests they’re making a push to drive acquisition, and use a PLG/SLG combo to help free customers get the most out of the product, before expanding the account.
What you can steal: This goes both ways, whether you’re focused on adoption or monetization, the layout of your pricing page can support either. Previously, the free plan was an afterthought for Klaviyo. That clearly changed, and this update should push more visitors to get started for free.
2. Lindy reframed the Enterprise plan around its AI Assistant (Link→)
Lindy launched a personalized AI Assistant, and quickly made it the centerpiece of the Enterprise plan. They did this by adding the AI Assistant as the first Enterprise feature in the main pricing menu, and by updating the banner on the Enterprise plan from “Unlimited Phone Calls” to “AI Assistant for Teams.”
What you can steal: Volume has always been a key differentiator for Enterprise plans, but “work completed” is an even more compelling value prop. This reframe creates a new value ladder for Lindy where the more you pay, the more work the product does for you, shifting the value for Enterprise customers to outcomes instead of more inputs.
3. Eden AI reframed its Professional Services offering (Link→)
Eden AI previously positioned its higher tier strictly as Professional Services. They’ve since reframed it as an Advanced AI Platform, with Professional Services being an important ingredient.
What you can Steal: The lines between services and software are blurring. Eden was already building and maintaining a more complex environment for these customers, clearly going beyond pure services. Historically, similar services have been billed as a one-time implementation or onboarding fee. Because of that, I wonder if Eden ran into friction for recurring professional services payments. This reframe is a way to position a true combo of SaaS + Services, drive recurring revenue, and ensure they can charge a premium for any human-intensive solutions they’re providing.
4. DeepBrain reframed the default commit to Annual (Link→)
We’ve been talking about credits a lot lately, and its clear buyers are starting to get tired of credit complexity. That complexity can include vague definitions, unclear expectations on how credits are drawn down, and ops around rollovers and top-ups.
What you can steal: Making Annual the default does a few things. It anchors visitors to the annual credit allotment (a bigger number), it sets the expectation that annual is the most common approach, and it gives the sales team a talk track around credit flexibility by granting all annual credits upfront. If you’re shifting to a credit model, keep this in mind.
5. Hugging Face added a new Data Storage add-on (Link→)
Hugging Face prioritized the placement of the Data Storage add-on just below Hugging Face Hub, making it clear that it’s a focus. This makes sense, as Data Storage can be a bottleneck for AI/ML workflows. Adding Data Storage also makes Hugging Face stickier, and gives them another recurring revenue layer.
What you can steal: Similar to Klaviyo’s move, pricing page order and flow show a visitor your priorities. If you have a new product you want to prioritize, give it prime real estate.
Elsewhere…
Joist expanded payment options.
Jotform raised form view limits.
Imgix expanded bandwidth and storage limits.
Fiddler added a Developer plan.
ExpressVPN reduced discounts on the Alcove router.
Check out more moves from Mailchimp, Gusto, and Checkr on PricingSaaS →
Thanks for reading! When you’re ready, here’s how we can help:
Community: Answers from real pricing experts. Apply for membership →
Data: Access to news, research, and analysis. Sign up for free →
Advisory: Free pricing advice. Book a 30-minute call →