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Steven Forth's avatar

Great insights, and I love the idea of moving to outcome based pricing one step at a time. For outcome based pricing to work three conditions need to be met. (i) The outcome can be clearly defined. (ii) Attribution of what caused the outcome can be agreed on (causalML will help with this). (iii) The outcomes can be at least somewhat predicted. Value models help will companies meet all thee of these conditions.

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