Q2 Trends: Agents, Credits, and MCPs 👀
Plus: Updates from OpenAI, Stripe, Intercom, Hubspot, and Vercel
Welcome back to Good Better Best.
Each week, we break down real pricing, packaging, and product moves from SaaS leaders and share the ideas worth stealing.
Today, we’re sharing key takeaways from our Q2 Trend Report.
564 companies. 315 of them made pricing, packaging, or product updates. 1 in 5 made an AI-related change. We broke down 3 of the key themes below. Grab the full report to dig into the data and examples.
PS. The report was powered by PricingSaaS Pulse, the pricing intelligence layer for product teams. Every pricing, packaging, and product change across every company we track — in one feed.
🔌 PricingSaaS Partners power the next era of SaaS pricing
This Week in Pricing, Packaging, and Product
This week we observed 100+ changes. The highlights:
OpenAI cut image output pricing and launched GPT-image-2 [Link]
Stripe rebranded Financial Accounts as Treasury [Link]
Intercom rebranded Fin and added a Sales product [Link]
HubSpot added a Contracts beta to Commerce Hub Enterprise [Link]
Snowflake removed free trial promotional messaging [Link]
Vercel moved Flags to general availability [Link]
Synthesia unlocked Voice Cloning across Starter and Creator plans [Link]
Deepgram adjusted speech-to-text API concurrency limits [Link]
Goosechase doubled Single Experience plan prices across all tiers [Link]
Formstack launched a self-serve free trial for its Suite plan [Link]
Casemark added $60–$500/month workspace plans [Link]
Check out more updates on PricingSaaS →
PricingSaaS Pulse Intelligence
Here’s what was top of mind in Pulse this week:
🔥 Hot Companies
Notion — 17 lookups, 3 users
Asana — 13 lookups, 2 users
Vercel — 7 lookups, 4 users
LaunchDarkly — 6 lookups, 2 users
ElevenLabs — 5 lookups, 2 users
🚨 Hot Topics
AI agent outcome-based billing
Credit-based pricing for AI consumption
Committed spend exhaustion and overage true-up
Consumption allowance buffer sizing
AI packaging in seat-based SaaS (credits, bundles, entitlements)
We just shipped our Q2 2026 Trends Report. Across pricing, packaging, and product, the 3 things we’re watching most closely are Credits, Agents, and MCPs — each of which is playing a huge part in how SaaS companies are rebuilding in the age of AI.
Agents are the new the SKU
In Q1, we started to see more agent SKUs. We’ve written about pricing and packaging agents here and here, with examples from Notion, Hubspot, and Customer.io. Dialpad is another great example. In Q1 they launched an AI agent that uses a credit model based on conversations.
With OpenAI and Anthropic both recently launching out of the box agents, we expect to see a lot more agents in Q2, and are keeping tabs on the emerging monetization strategies.
Credit Tightening is Coming
Over the past couple years, credits have become the go-to meter for AI products. At first, companies were generous with credits, but as they’re increasingly used to power agent actions that consume more tokens, we expect more companies to tighten credit limits to protect margins.
A great example from Q1 is Relay, which cut the included credits on the Pro and Team plan from 5,000 to 2,000 - a 60% reduction.
Whether companies choose to reduce credit limits or adjust their credit tables, the introduction of more agentic products will mean more credits are lead to faster credit consumption.
MCPs are becoming table-stakes
97% of the companies offering MCP are bundling it as either a free or paid feature. Only 3% offer MCP as a dedicated add-on, and only 7% of companies explicitly meter MCP usage.
Of those that bundle MCP as a paid feature, 52% offer it in their starter plan (and most of these companies do not offer a Freemium tier). This suggests companies are realizing MCP should be a baseline feature to give customers an agentic way into your product.
Note: We are actively doing this at PricingSaaS. Plug the PricingSaaS MCP into your workflow to tap into our pricing intelligence on demand.
Read the full thing
This is just the spark-notes.The full Q1 2026 Trends Report is jam-packed with case studies, and side-by-side before/after diffs from Miro, Relay, Cledara, Asana, Dialpad, ClickUp, Aircall, Canva, and more. Plus our five operator-ready rules from the quarter and the four bellwethers we’re watching for Q2.
Download the Q1 2026 Trends Report →
If credits, agents, or MCPs are on your current roadmap, we’d love to hear how you’re thinking about it. Hit reply, or grab time with me here.
Thanks for reading! If you’re working on monetization and want to learn more about how we help, book time here.
Until next time,
Rob