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How Nike Uses Digital Fitness to Power Personalized Commerce

Sep 20, 2020

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9 min read

How Nike Uses Digital Fitness to Power Personalized Commerce

How digital workout data can power personalized commerce at scale.

Netflix’s Freemium Strategy, GQ’s Bundling Play, and Apple’s Pricing Misstep

Sep 13, 2020

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6 min read

Netflix’s Freemium Strategy, GQ’s Bundling Play, and Apple’s Pricing Misstep

Netflix goes Freemium, Repackaging GQ, and Apple: The Price-Change Messenger

The BigCommerce Wedge: Competing with Shopify and Magento

Sep 6, 2020

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6 min read

The BigCommerce Wedge: Competing with Shopify and Magento

How BigCommerce uses Shopify comparisons to their advantage.

Bundle Strategy Breakdown: Apple One, Audible Plus, and YouTube Premium

Aug 30, 2020

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5 min read

Bundle Strategy Breakdown: Apple One, Audible Plus, and YouTube Premium

Apple One, Audible Plus, and YouTube Premium...bundles everywhere 👀

How Shopify’s Transaction Fees Drive Growth & Customer Lock-in

Aug 24, 2020

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5 min read

How Shopify’s Transaction Fees Drive Growth & Customer Lock-in

How Shopify's transaction fee drives revenue, upgrades, and customer lock-in.

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