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Apple

Apple pricing, explained. Breakdowns of Apple's pricing model, plans, packaging, and the pricing changes that matter — analysis from PricingSaaS.

Bundling

+4

Netflix’s Freemium Strategy, GQ’s Bundling Play, and Apple’s Pricing Misstep

Sep 13, 2020

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6 min read

Netflix’s Freemium Strategy, GQ’s Bundling Play, and Apple’s Pricing Misstep

Netflix goes Freemium, Repackaging GQ, and Apple: The Price-Change Messenger

Rob Litterst
Rob Litterst

Bundling

+3

Bundle Strategy Breakdown: Apple One, Audible Plus, and YouTube Premium

Aug 30, 2020

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5 min read

Bundle Strategy Breakdown: Apple One, Audible Plus, and YouTube Premium

Apple One, Audible Plus, and YouTube Premium...bundles everywhere 👀

Rob Litterst
Rob Litterst

Positioning

+3

Amazon Music’s Smart Strategy to Overtake Apple

Jul 5, 2020

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5 min read

Amazon Music’s Smart Strategy to Overtake Apple

Why Amazon Music is poised to take over the #2 spot in music streaming.

Rob Litterst
Rob Litterst

Subscription Pricing

+3

Why WHOOP’s Focused Strategy is Challenging Apple Watch

Apr 26, 2020

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7 min read

Why WHOOP’s Focused Strategy is Challenging Apple Watch

The general public is more ready than ever for performance optimization as a service.

Rob Litterst
Rob Litterst

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