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Churn & Retention

Churn, retention, and expansion dynamics in SaaS pricing.

Benchmarks

+1

The Pricing Ratio: A Trick to Estimate Churn in 10 Seconds

Oct 10, 2025

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4 min read

The Pricing Ratio: A Trick to Estimate Churn in 10 Seconds

Plus: The inside scoop on Zapier's platform shift.

Rob Litterst
Rob Litterst

Churn & Retention

+1

How to Make SaaS Pricing Changes Without Freaking Out Your Customers

Oct 4, 2024

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2 min read

How to Make SaaS Pricing Changes Without Freaking Out Your Customers

Plus: Updates from ZipRecruiter, Bynder, and Zeplin.

Rob Litterst
Rob Litterst

Pricing Research

+3

Inside Veed’s New Pricing Strategy: Experiments, AI, and Churn Control

Sep 20, 2024

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2 min read

Inside Veed’s New Pricing Strategy: Experiments, AI, and Churn Control

Plus: Updates from Amplitude, Statsig, and Ahrefs.

Rob Litterst
Rob Litterst

Churn & Retention

Why Some Companies Should Embrace Customer Churn

May 31, 2020

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2 min read

Why Some Companies Should Embrace Customer Churn

Why I'm skeptical of my favorite fasting app's premium plan.

Rob Litterst
Rob Litterst

Subscription Pricing

+2

How OrangeTheory’s Flywheel Drives Member Retention and Growth

Jan 26, 2020

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7 min read

How OrangeTheory’s Flywheel Drives Member Retention and Growth

How one of the fastest-growing fitness franchises in the world builds momentum throughout the membership funnel.

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