Consumer Subscriptions
Consumer, media, and streaming subscription pricing.
Bundling
+3
Jan 4, 2023
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1 min read
Two Successful Bundling Strategies: Disney vs. NYT
The New York Times and Disney are thriving with very different bundling strategies.
Discord
+2
Nov 22, 2020
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4 min read
How Discord Monetizes Without Ads or Enterprise Pricing
Discord is escaping competition by aligning revenue with user delight.
Bundling
+4
Nov 15, 2020
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5 min read
Peloton Copycats, Disney Bundles, and The Athletic’s Growth Moves
A mixed bag of field notes on subscription pricing and packaging.
Peloton
+3
Oct 11, 2020
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6 min read
Peloton's Talent Flywheel & Amazon's Styling Playbook
Peloton's Talent Flywheel, Amazon Personal Shopper, and Moving Down the Value Ladder
Bundling
+4
Sep 13, 2020
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6 min read
Netflix’s Freemium Strategy, GQ’s Bundling Play, and Apple’s Pricing Misstep
Netflix goes Freemium, Repackaging GQ, and Apple: The Price-Change Messenger
Bundling
+3
Aug 30, 2020
•
5 min read
Bundle Strategy Breakdown: Apple One, Audible Plus, and YouTube Premium
Apple One, Audible Plus, and YouTube Premium...bundles everywhere 👀
Peloton
+2
Jun 28, 2020
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6 min read
The Peloton Pivot: From Hardware to Fitness Content
A new direction for the Apple of Fitness.
Bundling
+2
Jun 7, 2020
•
4 min read
How The New York Times’ Bundling Strategy Drives Growth
Why the All-Access bundle is their secret path to expansionary revenue.
