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Subscription Pricing

Recurring subscription pricing across SaaS, media, and consumer businesses.

Subscription Pricing

+3

When Subscriptions Don’t Fit: How Tinder and Care.com Adapt Pricing

Jan 18, 2023

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3 min read

When Subscriptions Don’t Fit: How Tinder and Care.com Adapt Pricing

How payment terms can help awkward subscription products drive revenue.

Rob Litterst
Rob Litterst

Subscription Pricing

+2

How Peacock Uses The Office to Drive Subscriptions

Jan 10, 2021

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6 min read

How Peacock Uses The Office to Drive Subscriptions

How Peacock is using their crown jewel to fuel acquisition and monetization.

Rob Litterst
Rob Litterst

Subscription Pricing

+5

Fortnite Crew, YouTube Music, and Squarespace's Membership Strategy

Dec 6, 2020

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5 min read

Fortnite Crew, YouTube Music, and Squarespace's Membership Strategy

A mixed bag of field notes on subscription pricing and packaging.

Rob Litterst
Rob Litterst

Subscription Pricing

+2

ESPN+ Strategy: How ESPN Is Finally Going All In

Nov 8, 2020

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7 min read

ESPN+ Strategy: How ESPN Is Finally Going All In

Is ESPN finally willing to commit to their flagship digital subscription?

Rob Litterst
Rob Litterst

Subscription Pricing

+3

How AMC Wins Streaming by Going Niche

Oct 25, 2020

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5 min read

How AMC Wins Streaming by Going Niche

How they're escaping the streaming wars by prioritizing depth over breadth.

Rob Litterst
Rob Litterst

Subscription Pricing

+2

How NBA League Pass Adjusted Pricing During Uncertainty

Aug 2, 2020

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6 min read

How NBA League Pass Adjusted Pricing During Uncertainty

Inside the packaging of the NBA's subscription service in good times and bad.

Rob Litterst
Rob Litterst

Subscription Pricing

+2

Why Amazon Should Launch Prime Composting

May 10, 2020

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7 min read

Why Amazon Should Launch Prime Composting

A modest proposal for Amazon to save the planet.

Rob Litterst
Rob Litterst

Subscription Pricing

+3

Why WHOOP’s Focused Strategy is Challenging Apple Watch

Apr 26, 2020

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7 min read

Why WHOOP’s Focused Strategy is Challenging Apple Watch

The general public is more ready than ever for performance optimization as a service.

Rob Litterst
Rob Litterst

Subscription Pricing

+2

How OrangeTheory’s Flywheel Drives Member Retention and Growth

Jan 26, 2020

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7 min read

How OrangeTheory’s Flywheel Drives Member Retention and Growth

How one of the fastest-growing fitness franchises in the world builds momentum throughout the membership funnel.

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