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What EVs, Snowflake, and Google can Teach us about Pricing

Sep 27, 2020

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6 min read

What EVs, Snowflake, and Google can Teach us about Pricing

Field notes on EV Value Metrics, Snowflake’s Pricing Philosophy, and Google Tables

How Nike Uses Digital Fitness to Power Personalized Commerce

Sep 20, 2020

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9 min read

How Nike Uses Digital Fitness to Power Personalized Commerce

How digital workout data can power personalized commerce at scale.

Netflix’s Freemium Strategy, GQ’s Bundling Play, and Apple’s Pricing Misstep

Sep 13, 2020

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6 min read

Netflix’s Freemium Strategy, GQ’s Bundling Play, and Apple’s Pricing Misstep

Netflix goes Freemium, Repackaging GQ, and Apple: The Price-Change Messenger

The BigCommerce Wedge: Competing with Shopify and Magento

Sep 6, 2020

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6 min read

The BigCommerce Wedge: Competing with Shopify and Magento

How BigCommerce uses Shopify comparisons to their advantage.

Bundle Strategy Breakdown: Apple One, Audible Plus, and YouTube Premium

Aug 30, 2020

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5 min read

Bundle Strategy Breakdown: Apple One, Audible Plus, and YouTube Premium

Apple One, Audible Plus, and YouTube Premium...bundles everywhere 👀

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