Packaging

How SaaS features are grouped into plans, tiers, and offers.

MCP

May 22, 2026

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3 min read

How 99 companies are Packaging MCPs

Plus: Updates from Notion, Webflow, xAI, Paper, and Hubspot.

Rob Litterst

Packaging

Apr 24, 2026

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3 min read

Good Better Best, for Agents

Plus: Updates from Hubspot, Datadog, Shopify, SentinelOne, and Hexnode.

Rob Litterst

Positioning

Apr 10, 2026

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4 min read

Slack is a CRM now

Plus: Updates from Canva, Monte Carlo, Framer, Pinecone, and Mem0

Rob Litterst

Packaging

Mar 6, 2026

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3 min read

How to Package Agents

Plus: Updates from Notion, GitLab, Buffer, Botpress, and ChartMogul.

Rob Litterst

Positioning

5 ways to reframe your pricing and packaging

Jan 30, 2026

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3 min read

5 ways to reframe your pricing and packaging

Plus: Updates from Klaviyo, Lindy, Eden AI, DeepBrain, and Hugging Face.

Rob Litterst

Packaging

Jan 16, 2026

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4 min read

How you package is how you sell

Plus: Updates from Slack, Anthropic, Auth0, ElevenLabs, and AiSDR.

Rob Litterst

Packaging

Oct 3, 2025

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4 min read

Test and Integrate: A Framework for Packaging AI Products

Plus: The 2025 Q3 Pricing Trends Report.

Rob Litterst

Packaging

How to Price and Package Professional Services in SaaS

May 30, 2025

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3 min read

How to Price and Package Professional Services in SaaS

Plus: A new report from PricingSaaS.

Positioning

How Docusign Evolved from Point Solution to Platform

May 16, 2025

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5 min read

How Docusign Evolved from Point Solution to Platform

Plus: Updates from Asana and SurveyMonkey.

Monetization

Why SaaS Pricing & Packaging Is the New Growth Frontier

Apr 18, 2025

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6 min read

Why SaaS Pricing & Packaging Is the New Growth Frontier

Plus: Updates from Triple Whale and Expensify.

Rob Litterst

Packaging

Apr 4, 2025

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5 min read

How SaaS Companies Win by Packaging Services

Plus: Updates from GitHub and FullStory.

Rob Litterst

Packaging

Why Human Support Is Becoming a Premium Feature in AI-Powered SaaS

Feb 21, 2025

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3 min read

Why Human Support Is Becoming a Premium Feature in AI-Powered SaaS

Plus: Updates from Fivetran, Harness, and AssemblyAI.

Rob Litterst

Packaging

January SaaS Pricing Roundup: 20 Updates You Should Know

Jan 31, 2025

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3 min read

January SaaS Pricing Roundup: 20 Updates You Should Know

Including: Updates from Confluence, ClickUp, and ChiliPiper.

Rob Litterst

Packaging

10 Proven Strategies to Price and Package AI in SaaS

Jan 24, 2025

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2 min read

10 Proven Strategies to Price and Package AI in SaaS

Plus: Some news.

Rob Litterst

Monetization

How to Monetize New Features: A SaaS Launch Framework

Jul 12, 2024

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3 min read

How to Monetize New Features: A SaaS Launch Framework

Plus: GTM moves from Segment, LaunchDarkly, and Streamyard.

Rob Litterst

Packaging

Aug 18, 2023

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2 min read

How to Use Feature Packaging to Stay Ahead in SaaS

Plus: Crunchbase vs. ZoomInfo

Rob Litterst

Pricing Research

Apr 22, 2023

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2 min read

How SaaS Pricing Leaders Research, Package, and Win

Plus: An exclusive offer for GBB members.

Rob Litterst

Consumer Subscriptions

How The Economist Mastered Digital Curation

Mar 11, 2021

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5 min read

How The Economist Mastered Digital Curation

Or how a 175-year old institution transformed itself to serve the modern reader.

Rob Litterst

Bundling

Dec 20, 2020

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7 min read

How to Build a Winning SaaS Bundling Strategy

Bundling frameworks from Spotify, YouTube, and Coda.

Rob Litterst

Creator Economy

How Write of Passage Masters Course Packaging

Jul 12, 2020

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7 min read

How Write of Passage Masters Course Packaging

Dissecting the differentiation of David Perell's flagship course.

Rob Litterst

Positioning

Roam Research and the Art of Cult Packaging

Jun 21, 2020

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5 min read

Roam Research and the Art of Cult Packaging

How to use packaging to promote a cultish user-base.

Rob Litterst

Positioning

What SaaS Founders Can Learn from The Weeknd’s Packaging Strategy

Jan 12, 2020

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7 min read

What SaaS Founders Can Learn from The Weeknd’s Packaging Strategy

How early packaging decisions helped pave the way to superstardom.

Packaging

How 99 companies are Packaging MCPs

Good Better Best, for Agents

Slack is a CRM now

How to Package Agents

5 ways to reframe your pricing and packaging

How you package is how you sell

Test and Integrate: A Framework for Packaging AI Products

How to Price and Package Professional Services in SaaS

How Docusign Evolved from Point Solution to Platform

Why SaaS Pricing & Packaging Is the New Growth Frontier

How SaaS Companies Win by Packaging Services

Why Human Support Is Becoming a Premium Feature in AI-Powered SaaS

January SaaS Pricing Roundup: 20 Updates You Should Know

10 Proven Strategies to Price and Package AI in SaaS

How to Monetize New Features: A SaaS Launch Framework

How to Use Feature Packaging to Stay Ahead in SaaS

How SaaS Pricing Leaders Research, Package, and Win

How The Economist Mastered Digital Curation

How to Build a Winning SaaS Bundling Strategy

How Write of Passage Masters Course Packaging

Roam Research and the Art of Cult Packaging

What SaaS Founders Can Learn from The Weeknd’s Packaging Strategy

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