How SaaS Pricing Changed in 2025
500 companies. 2 years of pricing changes. Here's what we learned.
Howdy pricing people 🫡
We just released our latest Trends Report, breaking down the top patterns we saw in 2025. The biggest takeaway? SaaS leaders are increasingly focused on packaging.
Here are a few highlights:
Plan additions were the most popular packaging event
Credit models surged 126% YoY
AI feature share of the product roadmap is up 4x from Q1 2024
Inside you’ll find concrete examples from Anthropic, Atlassian, Figma, HubSpot, and more.
A big thanks to our partners for making this research free for the community 🙏🏻
John + Rob
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