Welcome back to Good Better Best.
Each week, we break down real pricing, packaging, and product moves from SaaS and AI leaders and share the ideas worth stealing.
This week is a big-picture edition. The biggest shift in our data right now is the arrival of AI agents on pricing pages. Below we’ve shared the high-level takeaways. The full report goes deeper, highlighting:
What jobs agents are doing
What features we’re seeing across agents
What pricing units are most popular so far
Grab the full State of Agent Monetization Report to dive in. Otherwise, keep reading for key takeaways and the usual dose of pricing and packaging moves.
Before we get there, check out our upcoming Office Hours session, where we’re tapping two of our favorite builders in the space to discuss the strategy and technology behind faster pricing iteration.
📆 Office Hours: Pricing at the Speed of Product
On Wednesday, August 12th, we’re hosting a joint office hours with Arnon Shimoni (VP of Growth, Solvimon) and Ulrik Lehrskov-Schmidt (CEO, Willingness to Pay) on pricing velocity, and how to iterate on pricing faster. Ulrik brings his expertise on the strategy side, while Arnon covers technical implementation. It's Q&A-first, so bring your hardest pricing questions.
Wednesday, August 12 @ 11am EST · Register here →
🔌 PricingSaaS Partners power the next era of SaaS pricing
This Week in Pricing, Packaging, and Product
This week we observed 100+ changes. The highlights:
Cursor added taglines and added Composer access Link
Attio capped its Plus plan at 10 seats and raised prices Link
Datadog changed Cloud SIEM's free investigation allotment to a per-TB metric Link
Dovetail capped Free at 1 AI Dashboard and launched a HubSpot CRM integration Link
GitGuardian retired its "Teams" plan and launched a Growth tier with SSO, SCIM, and AI risk detection Link
Baseten cut GLM 5.2 cache-input pricing from $0.26 to $0.14 per 1M tokens Link
Cartesia moved instant voice cloning out of its Free plan Link
Descope added the Admin Portal to its Growth tier, matching Enterprise Link
Seam replaced credit-based pricing with flat Free/$5/$50 device tiers Link
Braintrust disclosed Enterprise token overage rates Link
Cypress added a bundled test-result overage tier ($5.28–$4.00 per 1,000) Link
Gadget quadrupled database compute limits across Hobby, Pro, and Premium Link
AutoDS added Claude AI "chat-to-sell" to run a store from a single chat Link
Aloware replaced its AloAI Text Bot with a Branded Caller ID add-on on 3 plans Link
Clarify revealed a hidden $300/mo Starter+ tier via a new team-size slider Link
Check out more updates on PricingSaaS →
The Current State of Agent Monetization
We pulled the numbers across 4,060 companies for our State of Agent Monetization 2026 report. Four findings do most of the explaining.
First, adoption is real. 14.6% of the companies we track, 592 of 4,060, now show an AI agent on their pricing page. That group includes Anthropic, HubSpot, and Zendesk.
Second, most of this is very new. 54% of the agent-related changes we logged in Q2 were launches rather than updates to something already live, and 58 companies shipped their first agent during the quarter.
Third, most companies are bundling. 70% of the agents we see are included in an existing plan rather than sold as an add-on or metered on their own. Only 16 companies changed the price of their agent all quarter: 4 moved it behind a higher tier, 7 repriced, and 5 started metering usage.
Lastly, Sales/CRM/CS lead the way. The largest group of agent launches came from Sales, CRM, and Customer Success tools, where 5.3% of companies shipped an agent in Q2. That's the category where paying for work has taken hold most aggressively.
Read together, these point to the same pattern. Right now the goal is adoption, not revenue. Bundle the agent, launch it, get people using it, and sort out pricing later. It’s a reasonable first move, especially as the economics of AI continue to change evolve.
That's the high-level picture. The full report goes further:
The 14 different jobs agents are doing
How agents are being packaged
What features we’re seeing across agents
Which pricing units are pulling ahead as metering picks up
Grab the full report below to dive into the details:
Thanks for reading! If you’re working on AI monetization and want to learn more about how we help, book time here.
Until next time,
Rob