Pricing Tactics

Actionable SaaS pricing tactics and playbooks.

Credit-Based Pricing

Mar 27, 2026

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4 min read

5 Tips for Successful AI credits

Plus: Updates from OpenAI, Datadog, Hubspot, Mongo, and Zoom.

Rob Litterst

Positioning

5 ways to reframe your pricing and packaging

Jan 30, 2026

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3 min read

5 ways to reframe your pricing and packaging

Plus: Updates from Klaviyo, Lindy, Eden AI, DeepBrain, and Hugging Face.

Rob Litterst

Positioning

Jan 22, 2026

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2 min read

5 ways to be customer-friendly

Plus: Updates from Pylon, Gusto, Freshbooks, Ahrefs, and Zuplo.

Rob Litterst

Monetization

Jan 9, 2026

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3 min read

5 Ideas to Drive Upgrades

Plus: Updates from AiSDR, Arize, DeepL, Deputy, and Freshworks.

Rob Litterst

Pricing Roundup

Jan 2, 2026

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3 min read

5 Pricing Ideas to Steal this Week

Plus: Updates from Anthropic, Clarifai, NordVPN, Taxdome, and Renderforest.

Rob Litterst

Pricing Research

Sep 12, 2025

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4 min read

5 pricing experiments you can run today

Plus: Join Ulrik's next webinar on Migrations and Internal Resistance.

Rob Litterst

Credit-Based Pricing

Aug 29, 2025

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4 min read

How to Use Credit Models (12+ Examples)

Plus: Introducing Swipe Files.

Rob Litterst

Expert Interviews

The New Startup Pricing Playbook, with Kyle Poyar

Aug 1, 2025

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8 min read

The New Startup Pricing Playbook, with Kyle Poyar

Plus: Join our AI pricing roundtable with Scott Woody.

Discounting

The 7 Most Effective SaaS Discount Strategies (with Examples)

Jul 4, 2025

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4 min read

The 7 Most Effective SaaS Discount Strategies (with Examples)

Plus: A free pricing engagement for one lucky SaaS company 👀

Pricing Research

How I’d Run a SaaS Pricing Project from Scratch

Jun 7, 2025

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10 min read

How I’d Run a SaaS Pricing Project from Scratch

Plus: The "core constellation" of pricing stakeholders.

Credit-Based Pricing

3 Questions to Design a Winning Credit Model

Apr 25, 2025

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3 min read

3 Questions to Design a Winning Credit Model

Plus: Updates from Loom and Prezi.

Rob Litterst

Packaging

10 Proven Strategies to Price and Package AI in SaaS

Jan 24, 2025

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2 min read

10 Proven Strategies to Price and Package AI in SaaS

Plus: Some news.

Rob Litterst

Churn & Retention

How to Make SaaS Pricing Changes Without Freaking Out Your Customers

Oct 4, 2024

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2 min read

How to Make SaaS Pricing Changes Without Freaking Out Your Customers

Plus: Updates from ZipRecruiter, Bynder, and Zeplin.

Rob Litterst

Monetization

Aug 23, 2024

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1 min read

10 Proven SaaS Monetization Tactics from Notion, Hubspot & More

From Notion, Hubspot, Canva, and more.

Rob Litterst

Pricing Tactics

Apr 23, 2024

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5 min read

How to Successfully Implement a SaaS Pricing Change

Q&A with Maple Street's Pat Meegan.

Rob Litterst

Pricing Tactics

5 Pricing Lessons SaaS Leaders Can Learn from Charlie Munger

Dec 1, 2023

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3 min read

5 Pricing Lessons SaaS Leaders Can Learn from Charlie Munger

Plus: The latest moves across the SaaS Landscape.

Rob Litterst

Pricing Tactics

A Secret Weapon for SaaS Pricing Changes

Nov 3, 2023

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2 min read

A Secret Weapon for SaaS Pricing Changes

Plus: Recent moves across the SaaS landscape.

Rob Litterst

Monetization

5 SaaS Pricing Tactics to Drive Profitability

Sep 29, 2023

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3 min read

5 SaaS Pricing Tactics to Drive Profitability

[3-MINUTE READ]

Rob Litterst

Freemium

Aug 25, 2023

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2 min read

5 Creative Freemium Strategies for SaaS Growth

SaaS Pricing is hard.

Rob Litterst

Add-On Pricing

Apr 14, 2023

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1 min read

Using Fake Discounts and Add-On Pricing to Boost SaaS Revenue

Plus: A framework to help identify add-ons.

Rob Litterst

Pricing Tactics

Pricing Strategy Tips for Public vs. Private Companies

Apr 7, 2023

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2 min read

Pricing Strategy Tips for Public vs. Private Companies

Self-serve volume discounts, private vs. public pricing strategies, and more.

Rob Litterst

Shopify

Feb 15, 2023

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3 min read

What Shopify, AMC, and Magic Spoon Teach About Pricing

A medley of pricing perspectives from the past couple weeks.

Rob Litterst

Freemium

May 5, 2021

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15 min read

How to Pick the Right Freemium Strategy for Your SaaS

A framework to determine the right free model for every product.

Rob Litterst

Google

Sep 27, 2020

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6 min read

What EVs, Snowflake, and Google can Teach us about Pricing

Field notes on EV Value Metrics, Snowflake’s Pricing Philosophy, and Google Tables

Rob Litterst

Pricing Tactics

5 Tips for Successful AI credits

5 ways to reframe your pricing and packaging

5 ways to be customer-friendly

5 Ideas to Drive Upgrades

5 Pricing Ideas to Steal this Week

5 pricing experiments you can run today

How to Use Credit Models (12+ Examples)

The New Startup Pricing Playbook, with Kyle Poyar

The 7 Most Effective SaaS Discount Strategies (with Examples)

How I’d Run a SaaS Pricing Project from Scratch

3 Questions to Design a Winning Credit Model

10 Proven Strategies to Price and Package AI in SaaS

How to Make SaaS Pricing Changes Without Freaking Out Your Customers

10 Proven SaaS Monetization Tactics from Notion, Hubspot & More

How to Successfully Implement a SaaS Pricing Change

5 Pricing Lessons SaaS Leaders Can Learn from Charlie Munger

A Secret Weapon for SaaS Pricing Changes

5 SaaS Pricing Tactics to Drive Profitability

5 Creative Freemium Strategies for SaaS Growth

Using Fake Discounts and Add-On Pricing to Boost SaaS Revenue

Pricing Strategy Tips for Public vs. Private Companies

What Shopify, AMC, and Magic Spoon Teach About Pricing

How to Pick the Right Freemium Strategy for Your SaaS

What EVs, Snowflake, and Google can Teach us about Pricing

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